Letter From Steve Jobs...LAME!

From Steve Jobs

To all iPhone customers:

I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.

First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.

Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.

Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.

We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
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Steve Jobs

Apple CEO

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Huh? If I were an Apple Zombie Follower, I'd really be p'od. This letter seems to be a nice way of saying, "sucker."

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In a USAToday interview, Jobs said, "That's technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology."

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Really? Does technology change that fast? This so-called price reduction sounds more like a business plan, sunk in concrete, not technology changing on the cutting edge.

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Ta, ta, 'til next time.

No iCar Could Not Have Said It Better...

One of the best iCar comments that I have seen yet:

HyperHacker @ Engadget, Sep 2nd 2007 10:22PM

• No steering wheel, no dashboard, no pedals, no gear shift. The windshield is a giant touchscreen. You poke at the object you want to drive toward and use sliders and buttons to control how fast.
• Costs much more than all other cars on the market, has less features, and is generally inferior, but for some reason is by far the most popular car there is.
• Cannot be refuelled. You must bring it to an Apple service station to have it exchanged for a new one when the tank dries up.
• Early versions will crash every few hours. Later versions will be more stable, and have all manner of unnecessary eye candy.
• Music may only be played by plugging in your iPod.
• Nintendo will release a shopping cart that copies its look. Firmware hacking will enable it to function as a car, but capable of reaching only 95km/h and occasionally stalling, because nobody who tries to make a replacement firmware will be able to get it quite right. However, given the total cost and additional features, it will be a much better purchase overall. Nintendo will also release a bike that copies the look, but nobody will even try to hack it, despite how much everyone wants to see it hacked.
• Engadget will post hundreds and hundreds of articles about it.

HyperHacker may not be all that far from the truth.

Irate "Apple Zombie Followers" re: iPhone

In the post "iPhone Early Adopter Tax," BuzzFeed reports that there are several thoroughly pissed off early iPhone adopters (a.k.a. "Apple Zombie Followers"):

Dr. Macinstein says,

As one of the (idiots) loyal Apple fans who supported Apple and bought an iPhone on day 1 (well, day 2, actually), I am well and thoroughly pissed. Just 2 months after launching the iPhone, Apple today announced they are slashing the price by a full THIRD, knocking $200 off the price of the 8GB iPhone model. And to rub salt in our wounds, they decided to do it on the day they announced the Wi-Fi touchscreen iPod (with more storage) that most of us bought the iPhone for in the first place.

Josh Bancroft, author of the Tinyscreenfuls blog, offers this helpful tip for those AZF's who waited a week to buy their iPhone:

If you’re one of the victims of [the recent iPhone price slash], check the terms of the debit/credit card you used to buy your iPhone. Many offer “price protection”, for exactly these situations. For instance, my MasterCard offers 60 days of price drop protection. You can file a claim, showing the new lower price compared to what you paid, and they’ll send you a check for the difference. But this might only work if you DIDN’T buy it on launch day (June 29). If you did, you’ll be sad to note that it’s been 67 days since then. Too late.

Gizmodo, over at Hawker.com, says, "Suckers":

Over at the Apple keynote, head jerk Steve Jobs just announced they've cut the 8 gig iPhone cost to $399 from $599, making tools of everyone who already bought one of the stupid devices.

On Gizmodo itself, over 250 unhappy customers give Apple a piece of their AZF minds.

But No iCar particularly admires MCLARENLOVER69's astute Gizmodo post:

AAAAAAAAAAAAAAHAHAHAHAHAHAHAHAHA!!! Thats what all you losers that bought one so early deserve.

And don't forget to check out some amusing comments on Engadget.

Ta, ta!

No iCar

Apple and Jaguar's XF

It looks as though Apple has had its corporate hand in Jaguar's on-board systems.

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IAN CALLUM, a British car designer who currently serves as Design Director for Jaguar, recently ruminated on the Jaguar XF:

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Step inside and the starter button starts to pulsate like a heartbeat. Press it and the car comes to life. The air vents rise up and the JaguarDrive Selector pops up. We took so much comment on the old J-gate change and felt it was time for a change. The dial takes up less space, too. We have been working with Apple on control interfaces. We wanted it to make a statement that we are moving away from a big slab of wood in the cabin. This is a resolutely modern place to sit, with cool blue accents on the lights, doors and around the JaguarDrive Selector. The dashboard is as low as possible and every model has a leather-trimmed wheel.

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Well, it's good to know that Apple will soon be taking over the automotive business.

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Soon, we will bid adieu to the standard steering wheel and manual transmission.

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Thanks to Chris Bangle on MacForum for the tip.

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No iCar

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Photo Credit: Posted on the CarMagazine website.

Oh, the Impact of the Apple/VW iCar

The owner of this company is probably not too thrilled with the rumored iCar.

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Do Apple and Volkswagen have no compassion for the little guy just trying to make a buck???

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No iCar

PC World: What the iCar Could Look Like

Tom Spring at PC World has posted some "concept" representations of the iCar.

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This writer, who now wishes to be known as "No iCar," prefers Chris Riley's representations (one of his images at left) of this seminal product; however, one must be open minded about the future, even an old Luddite.

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As resident Luddite and extreme technophobe, No iCar is astounded at how artists have drawn this not-yet product. Whatever happened to the opulence of the 1970's (before the manufactured oil "crisis"), when automobiles were long and sleek with vinyl tops and opera windows?

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Ahhhh, the good old days...

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But I digress.

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Now it seems as though cars must be designed as minimalist blocks of fibre glass, filled with enough technology to make NASA drool.

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Must everyone be plugged into something? One might as well implant electrodes in every newborn's head, just cutting to the chase, and develop plug-in portals on various locations on the infant's head.

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Why not? It worked on Star Trek: "You will comply" could become our new advertising buzzword slogan.

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No iCar remembers a time when (1) big black telephones, tethered by a cord, had rotary dials and no cellphones existed (2) Apple was just a piece of fruit or a recording company (3) iPod, iMac, and iPhone were unfortunate misspellings, (4) and everyone drove a stick shift--No iCar still does.

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But I digress again.

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This is what reporter Spring found:

Cute! But how does one drive this little iMouse iCar?
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OOOOhhh. The Apple iSchool iBus!

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Hmmmm...The Apple iTube

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No Car's favorite!!! Apple's iApple

The iCar: A Relationship Between Apple and VW?

Until today, this writer had never heard of the iCar, so one can only look upon forward thinkers like Chris O'Riley, who, in 1999, launched a "Drive Different" iCar spoof web page, with admiration and envy.

Unfortunately, Mr. O'Riley may not be all that far from the mark. The "iCar" representation he created looks similar to the Smart Car, a European staple.

Imagine that: a laptop on wheels.

For now, there isn't much to say about the proposed iCar (now in "development," a euphemism for launching a trial balloon and hoping for all the oohs and aahs from gadget-crazy consumers), but this is what is known so far:

• Apple Chief Executive Steve Jobs and Volkswagen's chief Martin Winterkorn met several days ago in California and plan to meet for further discussions, according to Hans-Gerd Bode, a spokesman for VW. Read more in Volkswagen, Apple Consider "ICar"...


• If the deal goes through, the two companies will add Apple technology, presumably the iPhone, iPod, iMac, and Apple TV, to Volkswagen compact cars.

So far, the pre-hype of this fusion between car and computer manufacturers has been less than spectacular, although the original announcement took place a few days ago.

The marriage of technology with transportation has already happened, of course, with such products as OnStar and GPS, and what new car or van doesn't already have flat screens, satellite radio, and map programs as options?

The iCar, however, seems destined for the problems that have plagued other Apple, products, most recently the iPhone.

Next post, this writer will offer some comparisons and contrasts that will show how Apple's current problems may spill over to the iCar.